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Attracting New Guests

Helping Stylists Grow Faster

Helping Stylists Grow Faster

Eric Leonardos, stylist and make-up artist at Planet Salon in Los Angeles, knows exactly the kind of career he wants to build. He’s driven, motivated to succeed and knows what the clients in his market want. “People want it NOW in Los Angeles/Hollywood,” he says. “They have auditions, meetings, etc. And if a higher priority [...]

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Be the Place</br> they Want to Be

Be the Place
they Want to Be

Ask Lorraine Lillis to describe the salon culture at Salon 2000, the Florida salon she has owned for 15 years, and she can sum it up in two words: “teamwork and intention.” There’s a sense of camaraderie that Lillis has worked hard to cultivate—she has even evolved her own role to keep the culture thriving [...]

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Online Booking: 5 FAQs Answered

Online Booking: 5 FAQs Answered

Salon owners have been embracing new technology over the past decade in droves. Getting automated, purchasing advanced software systems, engaging in social media platforms—they’re doing it all. However, every salon moves at its own pace. While some owners like to be on the cutting edge of technology, others prefer to sit back, watch, and wait [...]

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Six Tips for Opening a New Location

Six Tips for Opening a New Location

Ruiz Salon in Austin, Texas Is your salon so busy that clients are clamoring to get an appointment? Have you run out of chairs for new stylists? Maybe it’s time to open a new location. Or maybe not. Heath Smith, co-owner and director of operations for Ruiz Salon in Austin, Texas (with co-owner Allen Ruiz) [...]

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Charles Penzone’s Big Bang: Growth Through Technology

Charles Penzone’s Big Bang: Growth Through Technology

Ever wonder what it would be like to have six locations and employ 309 service professionals? Think about the logistics of booking clients, creating schedules and holding meetings. Did you start hyperventilating at the very thought of it? The six Charles Penzone salons in the Columbus, Ohio-area, do all this and more every day—smoothly and [...]

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