Hero Product Changes the Game
With the launch of botanical repair™, Aveda gave consumers a strengthening hair system that repairs all three layers of hair, instantly improving the look and feel of damaged strands. At Davanti Salons in Denton and Forth Worth, Texas, guests took notice of Botanical Repair immediately, making the line a best seller. “Aveda […]
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Product Passion Grows Stylists’ Paychecks
Think about your best client: the one who prebooks her services, has been loyal for years and always buys retail. Is she purchasing that shampoo just because you use it on her, or because you’re passionate about the product? Stylists who talk about the products they are using throughout the service instill that same passion into their clients. […]
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Stylists’ Tips for a $30K Retail Year
Success in retail comes naturally to some, and proves elusive to others. Is it just a matter of having the right touch? Or does it depend on your support system? Maybe it’s your clients. Or maybe it’s none of the above. Two retail superstars shared their success stories with us, revealing authenticity and consistency go a long way […]
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Neill’s Next Fest Shakes Up the Hair Show Experience with a Festival-Inspired Event
This spring, Neill presented a new concept in hair shows: the carnival-inspired Next Fest. World-renowned artists and local up-and-comers took the stage in Houston (March 6) at Warehouse Live, and in Nashville (April 10) at The Cannery Ballroom to present their work at the music-festival style hair shows. Music + Community “We fused music and [...]
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How to Degender
Your Salon Menu
In recent years, salon menus have started to look outdated. A woman’s haircut could just as easily be a man’s haircut and vice versa. Pricing is frustrating to clients when they’re paying more just because of their gender, and some clients aren’t comfortable identifying as a specific gender for a haircut at all. Progressive salon [...]
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