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STORIES

STORIES OF SALONS MAKING IT HAPPEN AND HOW THEY DO IT


Charles Penzone’s Big Bang: Growth Through Technology

Charles Penzone’s Big Bang: Growth Through Technology

Ever wonder what it would be like to have six locations and employ 309 service professionals? Think about the logistics of booking clients, creating schedules and holding meetings. Did you start hyperventilating at the very thought of it? The six Charles Penzone salons in the Columbus, Ohio-area, do all this and more every day—smoothly and [...]

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How the Complete Consultation </br>Changes Everything

How the Complete Consultation
Changes Everything

Corinne Kleinberger, owner of As You Like it Salon in Bonita Springs, Florida, had a revelation when her business was failing back in 2012. “We were at our lowest and it was either change everything or we weren’t going to make it,” she says. So Kleinberger hired a stylist with a great reputation for understanding [...]

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Living on the Edge: Inspiring Stylists for Long-Term Growth

Living on the Edge: Inspiring Stylists for Long-Term Growth

When you’ve been in business for 24 years and have seven locations scattered across the country, you’ve seen a lot of changes in the beauty business. Different generations of hair stylists, new technology, trends in cuts and color all come in waves every few years. But William Edge, owner of seven William Edge Salons in [...]

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All in the Family: </br>A Salon is Born

All in the Family:
A Salon is Born

Nancy and Jennifer Gregory will be celebrating eight years in business this October. However, when the mother-and-daughter duo opened Sage Salon in Land O’Lakes, Florida, they did it with no experience in the beauty industry. But they did bring other talents to the table. While her children were young, Nancy ran various small businesses and [...]

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Back to Basics: </br>Growth After a Walkout

Back to Basics:
Growth After a Walkout

Maggie DiFalco’s Maggie the Salon has been an established business for 21 years in Pembroke Pines, Florida. For years, DiFalco experienced healthy growth and a solid reputation in her community until disaster struck. In 2011, after five or six years of consistent growth, she experienced a walkout. “We lost five of our top stylists,” says [...]

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