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STORIES

STORIES OF SALONS MAKING IT HAPPEN AND HOW THEY DO IT


One Voice, One World

One Voice, One World

Join Aveda and Audubon in calling for decisive action on climate change. Climate change is one of the most critical issues facing the world today. This is why we joined forces with the National Audubon Society to urge leaders at the upcoming COP21 conference in Paris to reach a meaningful global agreement on climate change and keep global warming below 2°C.

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Online Booking: 5 FAQs Answered

Online Booking: 5 FAQs Answered

Salon owners have been embracing new technology over the past decade in droves. Getting automated, purchasing advanced software systems, engaging in social media platforms—they’re doing it all. However, every salon moves at its own pace. While some owners like to be on the cutting edge of technology, others prefer to sit back, watch, and wait [...]

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Growth from the </br>Ground Up

Growth from the
Ground Up

A mortgage broker and a doctor walk into an Aveda Institute. Why are they there? Do they need to buy products? What’s the punchline? They’re there to hire stylists, of course. Chad and Edward Pereira, owners of Aura Salon in Jacksonville, Florida, aren’t your typical salon owners. The brothers, who always knew they wanted to […]

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Managing Multiple Locations: Thriving </br>vs Surviving

Managing Multiple Locations: Thriving
vs Surviving

Kathy Thalman was brought up in the beauty business. A third-generation hairdresser, she used to work in her mom’s salon in Tulsa, Oklahoma, before purchasing her own salon in San Antonio in 1984. But Thalman didn’t stop with just one salon. She is currently the owner and CEO of three full-service K Charles and Co. [...]

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Hair Color: A Love Story

Hair Color: A Love Story

We wouldn’t want to hit a party in the identical outfit as our BFF or wear her favorite daily aroma. Aveda has this same mindset when it comes to hair color. Why should any of us settle for a business-as-usual blonde, blue, brunette or red? “Aveda has a unique system where we can really play with color and customize it to make that perfect shade for each person,” says Ian Michael Black, Aveda Global Artistic Director for Hair Color who created this stunning vibrant magenta for his personal collection Fractal Hues.

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