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STORIES

STORIES OF SALONS MAKING IT HAPPEN AND HOW THEY DO IT


Lessons Learned: Owners Share Strategies for In-Salon Education

Lessons Learned: Owners Share Strategies for In-Salon Education

At Serious Business in January, a panel of owners gathered to discuss how education looks in each of their salons and how they created these successful programs. The panelists included Tim Belcher, owner of Whole Aveda Salon Spa Group in Tampa, Florida; Karie Bennett, owner of Atelier Salons in San Jose, California; Tatum Neill, creative director of Paris Parker Salons and co-founder of Elevate Hair; and Brandon Hensley, owner of Tangerine Salons in Dallas.

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Words Can Cost or Make You Money

Words Can Cost or Make You Money

Did you know during the average client’s visit, they have one interaction with their stylist, and four interactions with the front desk? From the initial phone call to the salon, all the way to checkout, the front desk staff is continually engaged with clients. Lance Courtney, international business trainer and certified dream coach, says this is why your front desk needs purposeful training to give them the confidence to become one of your salon’s main profit centers.

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Discover Your Path and Dare to Travel It

Discover Your Path and Dare to Travel It

When was the last time you took two full days to work on yourself? If this sounds like just what you need, Dare to Dream is the place for you to be inspired to cultivate your dreams. The inaugural Dare to Dream event in 2016 gave hair stylists and salon professionals a venue to come together, explore their dreams and map out a road to making them come true.

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Outperforming Online: Why Salons Should Win at Retail

Outperforming Online: Why Salons Should Win at Retail

Attendees of Serious Business come to New Orleans every year for inspiration, motivation, and most of all—practical advice. This year’s event in January did not disappoint, but perhaps the hottest topic of all was retail. In an ever-changing retail landscape, Bob Phibbs, CEO of The Retail Doctor, reassured owners and stylists that they still have the advantage over online retail outlets, and how to maximize it.

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9 Lipsticks To Wear No Matter Your Mood

9 Lipsticks To Wear No Matter Your Mood

One of our favorite things about lipstick is that it can change your entire mood and outlook instantly. You can perk up your face on a gloomy day with a hot pink shade, or add a touch of drama with a deeper, darker color. It’s totally up to you, and the NEW Feed My Lips lipstick line is ready to fulfill your every dream. We’ve recently released our lineup of 23 shades (and coordinating liners) and we truly can’t get enough.

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