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STORIES

STORIES OF SALONS MAKING IT HAPPEN AND HOW THEY DO IT


The Customer Service Revolution

The Customer Service Revolution

In January, salon owners, managers and stylists gathered in New Orleans for Neill’s 26th annual Serious Business conference—two days of inspiration, networking, and thought-provoking speakers and workshops. This year, about 50 restaurant industry professionals also attended Serious Business to see keynote speaker Will Guidara. Source: Facebook Guidara made a name for himself as the owner [...]

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Shifting the Vibe: Serious Business Message Resonates

Shifting the Vibe: Serious Business Message Resonates

Serious Business 2024 delved into recent shifts in customer service, work-life balance, and mental health, uncovering industry insights from top experts.

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New Habits for Texture Guests

New Habits for Texture Guests

Unlock textured hair secrets with Aveda’s Naomi Dove and salon owner Seville Mckinnon. From virtual classes to retail success, empower your texture salon guests.

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Out of the (Smash)Box

Out of the (Smash)Box

Known for high-performance makeup with skincare-quality ingredients, SMASHBOX is helping Aveda salons increase retail, attract younger guests, and bring makeup touchups back into their service wheel.

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Vibe Shift: Serious Business 2024 Preview

Vibe Shift: Serious Business 2024 Preview

Source: Serious Business Debra Neill Baker and Carol Augusto have a reputation. The duo, who plan and implement Neill Corp’s annual Serious Business conference every January, are known for choosing speakers who become part of the zeitgeist (ahem, we’re looking at you, Brené Brown). This year, Neill Baker and Augusto may have outdone themselves, because [...]

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