Full Circle: The Retail Conversation from Consultation to Checkout
Behind the chair is a natural place to talk about retail with your guest, but it’s not the only place. The retail conversation should start during the consultation and continue through each wedge of the service wheel, from start to finish.
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Neill to Buy Famed Aveda Institute in Minneapolis
The Aveda Corp. in Blaine will sell its famed Aveda Institute Minneapolis and a sister operation in New York to a Louisiana company that owns a third of the Aveda-branded beauty schools.
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Aveda’s Perfumer Guy Vincent Tells Us Why Natural Scents Are So Tricky
Natural is the buzzword in beauty these days but Aveda has been all about green ingredients since the brand first launched in 1978. So the folks there know their stuff. Guy Vincent, the perfumer for the company, recently sat down with Us Weekly at the Aveda Congress in Minneapolis to give us the scoop on how making fragrances for beauty products from materials created by good ol’ Mother Earth can be challenging — and spill all about that signature Aveda scent. Read on for the scoop!
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Increasing Service Revenue 13% with Hair Extensions
In recent years, hair extensions have become a huge profit center for many salons. Some salon owners have been resistant to carrying them due to cost and the length of the service, but recently the Aveda-approved VoMor hair extension line has changed the game for owners and stylists.
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Aveda Debuts New Artistic Team in North America
Aveda has announced the creation of an all-new Artistic Team dedicated to the brand’s North American market. The North America Artistic Team includes top Aveda Artists across several technical and business categories: Hair Color, Hair Cutting, Makeup, Styling, Texture, Social Media, and Spa.
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