Tatum Neill and Andi Eaton: 5 Hot-Tips to Attract Guests on Instagram
Today it’s no secret that Instagram is a powerful tool in marketing your brand and attracting potential customers. The number of people using Instagram only continues to grow, with approximately 37% of Americans actively engaging with the platform according to a 2019 Pew Research study. With so much information telling you how to market yourself, [...]
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5 Consumer Trends to Watch from Barbara De Laere
COVID-19 changed the world dramatically in 2020, and small business owners everywhere bore the financial fallout from the pandemic. Salon owners found themselves with just a few days to shut down their businesses indefinitely. Some closed for weeks, others for months, and some California salons are were still closed as of January. But owners persevered, [...]
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Philanthropy During a Pandemic
It wasn’t the year salon owners planned. Within the first few months of 2020, growth projections, marketing plans, strategies for expansion, and much more were thrown out the window as salons moved into survival mode. Despite its challenges, 2020 helped bring out the best in people, especially in the Aveda salon family […]
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Don’t Burn Bridges: When Rehiring Works
Any seasoned salon owner knows the secret to hiring and retaining good stylists is to hire for character, not just skill. “I’m also looking for open-mindedness,” says Tim Belcher, owner of two Whole Aveda salon locations in the Tampa area. “When a candidate in an interview asks me about commission first, that’s a red flag […]
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TSP Business Academy Guiding Salons to “Thrivival”
Before 2020, the idea of closing your salon for a week or two sounded like a nightmare. And a shutdown of two months? Impossible. Now, owners across the country are navigating the impossible, trying to stay afloat and wondering how they’ll grow during continued uncertainty. Fortunately, there’s a path, and it’s fully guided […]
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