RECENT ARTICLES
Elevate Redefines Beauty Education
Tatum Neill and model on stage at an Elevate event in Nashville. The most innovative hair show in the country is one you probably haven’t heard of yet. Its location changes with every new event, no traditional marketing is used to advertise it, and it’s not affiliated with any manufacturers. There are no sponsors, no [...]
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Neighborly Advice: The Benefits of Networking
Running a boutique salon in a small town sounds like a dream job. You get to know your clients well, the staff is like family, and profit margins are good. In theory, this would be great. But in practice, being a small business owner has its own set of challenges that larger business owners don’t have to contend with. Four Aveda salon owners in the Tampa/Sarasota-area have recently connected with each other to find solutions to challenges and come up with better ways to run their businesses—together.
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The Girl with
the Aveda Tattoo
Many salon owners feel a strong connection to Aveda’s mission statement. They print it in their employee handbooks, post it on their websites and sometimes even paint it on a salon wall. But how many salon owners have it tattooed on their back? At least one.
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Is a Call Center Right for You?
Whether you’re calling your favorite restaurant, the doctor’s office, or the salon, being put on hold is not the ideal way to make your appointment or start a relationship with a new business. Business owners are well aware of the pitfalls of having their clients waiting too long to speak to a customer service representative and pursue many different avenues to combat the problem.
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Picture-Perfect Consultations
Every good stylist knows a thorough consultation requires good listening skills, the ability to ask the right questions and a complete understanding of what the client wants. And at Van Michael salons, it also involves a whole portfolio of photos. Since the salon’s inception 32 years ago, owner Van Council has used images to conduct his consultations and he insists his stylists do the same.
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