RECENT ARTICLES
Up-Close: Ricardo Dinis
Growing up, Ricardo Dinis, Aveda Global Artistic Director for Haircutting, was a self-described creative: He counts ‘drama geek,’ creative writer and musician as several of his youthful pursuits. But when it came time to decide on a career, he was decidedly indecisive.
READ MORE »Beauty and the Political Beast: How to Get Involved in Salon Legislation
Holly Vaught, corporate education director for K. Charles & Co. salons in the San Antonio, Texas area, decided to get involved in politics in 2006 when her company opened two Aveda Institutes (one in San Antonio and one in Corpus Christi).
READ MORE »Retailing in the Treatment Room: The Secret Ingredient
The nature of esthetics makes retail sales more challenging. Most services are performed in quiet treatment rooms and meant to be soothing with little conversation. In order to introduce retail, you must figure out how to get the retail sales conversation started.
READ MORE »3 Reasons Why Your Salon Or Spa Should Offer Online Booking
The top three reasons describing why EVERY salon owner should offer online booking capability to their clients.
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