RECENT ARTICLES
Reward Your Guest-Care Team and Reap the Benefits
Every salon professional knows there are many routes to bringing new guests into the salon—including referrals, local marketing, and active social media accounts. But once you’ve brought in new guests, retaining them isn’t as black and white. While men are known to be loyal guests, women are more likely to leave for a variety of reasons—they got bored with their stylist, they weren’t happy with a service, they tried a new salon a friend recommended—the list goes on.
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5 Ways To Ramp Up Your Retail Sales
Cheryl, Owner and Master Stylist of Rumors Salon & Spa in Indiana Aveda coming out with new and exciting products and collections in 2020 is a perfect time to reevaluate your retail sales promotions. The five ideas below have proven successful and inspirational to the stylists at these salons—and that inspiration turned to spikes [...]
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Three Hot Ideas To Revive Your Salon Business
Out-of-the-box ideas that really worked from 3 successful salon owners.
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10 Growth Tips from Salon Today’s 200
With a new year comes resolutions for growth and improvement. This year, resolve to try small things for big impact. For inspiration, we asked some of the 2019 Salon Today 200 honorees to share ideas that help them increase profit, streamline systems and keep their businesses fresh and relevant.
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Split Shifting: An Avenue to Growth
When salon owners talk about growth, the conversation often centers around expanding their space or opening a new location. But bigger isn’t always necessarily better. Jerry Gordon the late owner of J. Gordon Designs in Chicago, pioneered the concept of split (or double) shifting in the salon and grew his business around it.
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