RECENT ARTICLES
Understanding SEO and How to Leverage It
Your website and online listings are living, breathing digital tools that market your business to potential new guests daily. To maximize your online presence and continuously drive traffic to your salon, understanding how Search Engine Optimization (SEO) works is important. We know SEO can be an overwhelming topic, so we’ve talked with Imaginal Marketing, who [...]
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Serious Business 2022: Upturn
Serious Business 2022 returns to New Orleans this January, with the theme of Upturn, inviting salon owners and salon staff to heal, innovate, and build from their challenges. After close to two years of turmoil and uncertainty, salon owners are finally starting to catch their breath and look towards the future with a renewed sense of hope […]
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New Full Spectrum Demi+™ Grey for Regrowth
Color Squad artist Minhwa Lee Aveda’s new Full Spectrum Demi+™ Grey landed in salons this fall, and colorists are finding opportunities for new services and shades with every client. Ice down your blondes, smoke out your brunettes and make your grey clients sparkle with Full Spectrum Demi+™ Grey. And for those fashion-forward clients, […]
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Tips for Writing Winning ST200 Essays!
This year's SALON TODAY 200 application includes two essay questions. While the essays have always been important for giving our judges an inside look at the management practices of the ST200 applicants, they are particularly critical this year when we can't look at sales growth statistics. Why? This year's competition evaluates metrics from the year 2020, [...]
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Switch to Single Line Grows Sales 33%
Stone Gate Salon in Cypress, Texas has been a trusted beauty source in the community for 15 years. So when owners Gino and Stephanie Hernandez had the opportunity to buy another local salon two years ago, they took it, and The Factory joined the family. “It was an existing space that we […]
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