FEATURED ARTICLES
Be the Place they Want to Be
Ask Lorraine Lillis to describe the salon culture at Salon 2000, the Florida salon she has owned for 15 years, and she can sum it up in two words: “teamwork and intention.” There’s a sense of camaraderie that Lillis has worked hard to cultivate—she has even evolved her own role to keep the culture thriving [...]
READ MORE »
Online Booking: 5 FAQs Answered
Salon owners have been embracing new technology over the past decade in droves. Getting automated, purchasing advanced software systems, engaging in social media platforms—they’re doing it all. However, every salon moves at its own pace. While some owners like to be on the cutting edge of technology, others prefer to sit back, watch, and wait [...]
READ MORE »
Growth from the Ground Up
A mortgage broker and a doctor walk into an Aveda Institute. Why are they there? Do they need to buy products? What’s the punchline? They’re there to hire stylists, of course. Chad and Edward Pereira, owners of Aura Salon in Jacksonville, Florida, aren’t your typical salon owners. The brothers, who always knew they wanted to […]
READ MORE »
NAHA Know-How: Creating Your Best Entry
The North American Hairstyling Awards will soon be open for 2018 entries. Starting December 1, 2017 through February 8, 2018, applicants can learn more about the competition and submit their NAHA photos to https://probeauty.org/naha/.
READ MORE »
How the Complete Consultation Changes Everything
Corinne Kleinberger, owner of As You Like it Salon in Bonita Springs, Florida, had a revelation when her business was failing back in 2012. “We were at our lowest and it was either change everything or we weren’t going to make it,” she says. So Kleinberger hired a stylist with a great reputation for understanding [...]
READ MORE »
