Be the Place they Want to Be
Ask Lorraine Lillis to describe the salon culture at Salon 2000, the Florida salon she has owned for 15 years, and she can sum it up in two words: “teamwork and intention.” There’s a sense of camaraderie that Lillis has worked hard to cultivate—she has even evolved her own role to keep the culture thriving [...]
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Online Booking: 5 FAQs Answered
Salon owners have been embracing new technology over the past decade in droves. Getting automated, purchasing advanced software systems, engaging in social media platforms—they’re doing it all. However, every salon moves at its own pace. While some owners like to be on the cutting edge of technology, others prefer to sit back, watch, and wait [...]
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Growth from the Ground Up
A mortgage broker and a doctor walk into an Aveda Institute. Why are they there? Do they need to buy products? What’s the punchline? They’re there to hire stylists, of course. Chad and Edward Pereira, owners of Aura Salon in Jacksonville, Florida, aren’t your typical salon owners. The brothers, who always knew they wanted to […]
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Six Tips for Opening a New Location
Ruiz Salon in Austin, Texas Is your salon so busy that clients are clamoring to get an appointment? Have you run out of chairs for new stylists? Maybe it’s time to open a new location. Or maybe not. Heath Smith, co-owner and director of operations for Ruiz Salon in Austin, Texas (with co-owner Allen Ruiz) [...]
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Back to Basics: Growth After a Walkout
Maggie DiFalco’s Maggie the Salon has been an established business for 21 years in Pembroke Pines, Florida. For years, DiFalco experienced healthy growth and a solid reputation in her community until disaster struck. In 2011, after five or six years of consistent growth, she experienced a walkout. “We lost five of our top stylists,” says [...]
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