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Opening a New Location

Growth from the </br>Ground Up

Growth from the
Ground Up

A mortgage broker and a doctor walk into an Aveda Institute. Why are they there? Do they need to buy products? What’s the punchline? They’re there to hire stylists, of course. Chad and Edward Pereira, owners of Aura Salon in Jacksonville, Florida, aren’t your typical salon owners. The brothers, who always knew they wanted to […]

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Managing Multiple Locations: Thriving </br>vs Surviving

Managing Multiple Locations: Thriving
vs Surviving

Kathy Thalman was brought up in the beauty business. A third-generation hairdresser, she used to work in her mom’s salon in Tulsa, Oklahoma, before purchasing her own salon in San Antonio in 1984. But Thalman didn’t stop with just one salon. She is currently the owner and CEO of three full-service K Charles and Co. [...]

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Six Tips for Opening a New Location

Six Tips for Opening a New Location

Ruiz Salon in Austin, Texas Is your salon so busy that clients are clamoring to get an appointment? Have you run out of chairs for new stylists? Maybe it’s time to open a new location. Or maybe not. Heath Smith, co-owner and director of operations for Ruiz Salon in Austin, Texas (with co-owner Allen Ruiz) [...]

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All in the Family: </br>A Salon is Born

All in the Family:
A Salon is Born

Nancy and Jennifer Gregory will be celebrating eight years in business this October. However, when the mother-and-daughter duo opened Sage Salon in Land O’Lakes, Florida, they did it with no experience in the beauty industry. But they did bring other talents to the table. While her children were young, Nancy ran various small businesses and [...]

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No Front Desk? No Problem

No Front Desk? No Problem

For years, Lavish owner Kristi Brehm talked about ways to improve her front desk staff. The Webster, Texas-based salon was using tried-and-true methods that just weren’t cutting it anymore for Brehm and she was looking for major change. Then inspiration struck. On a trip to Serious Business, her creative juices started flowing after sitting in [...]

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