Expand Your Business with Extensions
The idea of adding extensions to your service menu can be overwhelming. Training staff, adding inventory, marketing to guests—it’s a lot of work for a niche clientele. But according to Tim Belcher, owner of three Whole Salon and Spa locations in Tampa, Florida, the clientele may not be as niche as you think. […]
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From A Struggling Salon To The Hottest Spot In Town
Kez and Gareth Broad became the owners of Noggins Salon in Ridgeland, Mississippi, in a rather unusual way. The salon has been open since 2004, but was sold by its original owner a few years ago to an investor. This investor decided to let his preacher’s daughter, who had just graduated beauty school, run the [...]
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VoMor Lash: Your Salon’s Next Revenue Stream
Source: VoMor Lash (provided) In recent years, eyelash extensions have emerged as a popular new service on salon and spa menus. Lash extensions boost the salon’s bottom line, fulfill a client need and give stylists and/or estheticians a new creative outlet. But for some salon owners, lashes have been a no-go for a variety of [...]
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Reward Your Guest-Care Team and Reap the Benefits
Every salon professional knows there are many routes to bringing new guests into the salon—including referrals, local marketing, and active social media accounts. But once you’ve brought in new guests, retaining them isn’t as black and white. While men are known to be loyal guests, women are more likely to leave for a variety of reasons—they got bored with their stylist, they weren’t happy with a service, they tried a new salon a friend recommended—the list goes on.
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5 Ways To Ramp Up Your Retail Sales
Cheryl, Owner and Master Stylist of Rumors Salon & Spa in Indiana Aveda coming out with new and exciting products and collections in 2020 is a perfect time to reevaluate your retail sales promotions. The five ideas below have proven successful and inspirational to the stylists at these salons—and that inspiration turned to spikes [...]
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