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Serious Business 2022: Upturn

Serious Business 2022: Upturn

Serious Business 2022 returns to New Orleans this January, with the theme of Upturn, inviting salon owners and salon staff to heal, innovate, and build from their challenges. After close to two years of turmoil and uncertainty, salon owners are finally starting to catch their breath and look towards the future with a renewed sense of hope […]

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Switch to Single Line Grows Sales 33%

Switch to Single Line Grows Sales 33%

Stone Gate Salon in Cypress, Texas has been a trusted beauty source in the community for 15 years. So when owners Gino and Stephanie Hernandez had the opportunity to buy another local salon two years ago, they took it, and The Factory joined the family. “It was an existing space that we […]

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Hair Color’s Top Myths

Hair Color’s Top Myths

Every year, consumers become more and more savvy about the beauty products they use on a daily basis. They read labels, look for organic ingredients, and seek out green companies—something savvy salon owners have been doing for years. Tracey Franklin, owner of Loxx Salon in Cookeville, Tennessee, switched over to Aveda color four […]

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5 Consumer Trends to Watch from Barbara De Laere

5 Consumer Trends to Watch from Barbara De Laere

COVID-19 changed the world dramatically in 2020, and small business owners everywhere bore the financial fallout from the pandemic. Salon owners found themselves with just a few days to shut down their businesses indefinitely. Some closed for weeks, others for months, and some California salons are were still closed as of January. But owners persevered, [...]

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Bring in New Clients with Your COVID Action Toolkit

Bring in New Clients with Your COVID Action Toolkit

Most salons across the country are now open for business. Some have been open for months, others for just a few weeks. Regardless of where you are in your journey, safety strategies continue to take priority. Neill recognized this through the pandemic, and has provided regular guidance and information to salon owners since March. […]

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