Eye on the Prize: Winning at the Referral Game
When Sherrie Fernandez-Vila, a senior stylist at Green Apple Salon in Houston, Texas, heard her salon was going to be part of Neill Corporation’s summer referral contest, she had one immediate thought: “I’m going to win this.” And she did. A naturally competitive person, Fernandez-Vila, who has been a stylist for five-and-a-half years, believes if you set your intention, you can do anything you want.
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Launching a Product the Right Way
Complimentary Tulasāra treatment photo courtesy of Pure Aveda Salonspa When Aveda rolled out its new skin care line Tulasāra in August, Pure Aveda Salonspa owners Michele and Ric Wilson used the launch as an opportunity to revamp their spa menu and how they talk about skin care in the salon and spa. With the help [...]
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How Color Captured 173 New Guests
When Aveda distributor Neill Corporation launched their recent color campaign in the Dallas-Fort Worth area, they targeted four salon groups to execute the promotion and give their summer business a boost. Three of the salon groups were in Dallas, and Lemongrass Salon Spa represented Fort Worth with four locations in the area. The promotion focused [...]
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Join the Customer Service Revolution
A new stylist is hired in a salon. She goes through weeks of training before she’s allowed to interact with guests. How much of that training is technical? How much is soft skills? How is her salon owner addressing customer service, specifically?
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Motivating Stylists with a Bonus System
Leaf Aveda Salon Spa owner Lori Sohu has been a stylist for 25 years. And for the past six years, she has owned her Brooksfield, Florida-based salon. As an owner, growth in her business is a prime focus. So she tapped into her knowledge of stylists to develop a system of bonus levels for her employees. “I need to keep everyone motivated, excited and hitting their benchmarks,” Sohu says. “That’s why I created this.”
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