Social Media: Are You Keeping Up?
Terry McKee, co-owner (with James Amato) of Nuovo salons in Sarasota, Florida, remembers a time when he did not allow his staff to carry smart phones and tablets on the floor when they were seeing clients. Times have changed though, and so has McKee’s outlook on technology—especially social media.
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The Power of Your Presence: Keeping Stylists Motivated
Neroli Salon and Spa in Milwaukee, WI About a year ago, Susan Haise, owner of Neroli Salon and Spa in Milwaukee, Wisconsin, asked her entire staff to participate in an exercise to define the culture of the salon. During the session, Haise also asked her team why they loved working at Neroli. “Neroli is full [...]
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A Stroke of Genius: How One Owner Uses Painting to Inspire his Stylists
Thom Ciarniello, owner of Casal’s de Spa & Salon locations in Canfield and Howland, Ohio, is one of 5 professors for the Aveda Business College, where there are blueprints for everything a salon owner could ever want to teach, from customer service to cutting techniques to consultations and everything in between.
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HOW TO PUT TOGETHER A PHOTOSHOOT
A photoshoot is a terrific avenue for marketing your salon, exciting your team and channeling your creativity— but it can quickly morph into a many-headed beast if not handled efficiently. Once you have a concept, follow these steps to planning and executing a photoshoot so that at the end of it all, you’re left with killer images, not a killer headache.
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Profitability and Growth for Multiple Locations with Van Council
When Van Council opened his first Van Michael salon 37 years ago with his brother and partner, Michael, he had no intention of owning multiple locations. And he certainly didn’t envision 42 licensed Van Michael salons in Tokyo or a location in Miami.
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