Serious Business Has Ongoing Impact
Source: Instagram For some salon owners, attending Neill’s annual Serious Business® conference in New Orleans isn’t just a way to improve their operations. It’s how they get inspired, push themselves to become more innovative, grow personally as well as professionally, and bring team members to do the same. “Serious Business motivates and refreshes me,” says [...]
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Southern Aveda Students, Educators Sweep Awards
Hiring team members who have a passion for their craft and fit in with your salon’s culture is always a challenge. While it’s tempting to give up the search and hire the next person who comes through your door, never fear: talented, driven stylists are out there—and they’re worth the wait. Recently, some of these […]
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Serious Business at 25: Tuning in to Indirect Thinking
When Edwin Neill II and Debra Neill Baker founded Serious Business 25 years ago, it was with the intent to expose, evoke and evolve the thinking of salon owners and managers. Twenty-five years later, that mission remains. “We always stay true to this vision and intention,” says Neill Baker. “And we communicate it every year in a new way that’s compelling and current.” […]
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Aveda’s NEW, No-Compromise Color Line
Aveda’s relaunch of its Full Spectrum PermanentTM Vegan Treatment Hair Color is a marriage of artistry, biotech and green chemistry. And it couldn’t have been achieved without true team effort. “We partnered with Aveda educators and artists from around the world to keep what you love and find out what your guest needs,” says Barbara [...]
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Serious Business 2022: Upturn
Serious Business 2022 returns to New Orleans this January, with the theme of Upturn, inviting salon owners and salon staff to heal, innovate, and build from their challenges. After close to two years of turmoil and uncertainty, salon owners are finally starting to catch their breath and look towards the future with a renewed sense of hope […]
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