How to Degender
Your Salon Menu
In recent years, salon menus have started to look outdated. A woman’s haircut could just as easily be a man’s haircut and vice versa. Pricing is frustrating to clients when they’re paying more just because of their gender, and some clients aren’t comfortable identifying as a specific gender for a haircut at all. Progressive salon [...]
READ MORE »
Why Texture Salons are Loving Aveda
Salons specializing in textured hair are exploring Aveda products—and the results have been win-win. Clients are leaving with moisturized, healthy hair and salon owners are seeing their retail revenue numbers climb. Traditionally, textured-hair salons have primarily focused on chemical services. Clients wanted permanently […]
READ MORE »
Understanding SEO and How to Leverage It
Your website and online listings are living, breathing digital tools that market your business to potential new guests daily. To maximize your online presence and continuously drive traffic to your salon, understanding how Search Engine Optimization (SEO) works is important. We know SEO can be an overwhelming topic, so we’ve talked with Imaginal Marketing, who [...]
READ MORE »
Hair Color’s Top Myths
Every year, consumers become more and more savvy about the beauty products they use on a daily basis. They read labels, look for organic ingredients, and seek out green companies—something savvy salon owners have been doing for years. Tracey Franklin, owner of Loxx Salon in Cookeville, Tennessee, switched over to Aveda color four […]
READ MORE »
5 Consumer Trends to Watch from Barbara De Laere
COVID-19 changed the world dramatically in 2020, and small business owners everywhere bore the financial fallout from the pandemic. Salon owners found themselves with just a few days to shut down their businesses indefinitely. Some closed for weeks, others for months, and some California salons are were still closed as of January. But owners persevered, [...]
READ MORE »
