Neill to Buy Famed Aveda Institute in Minneapolis

Aveda Institute in northeast Minneapolis.
Aveda Institute in northeast Minneapolis.

The Louisiana-based buyer already owns about one fourth of the chain’s beauty schools. The Aveda Corp. in Blaine will sell its famed Aveda Institute Minneapolis and a sister operation in New York to a Louisiana company that owns a third of the Aveda-branded beauty schools.

Beauty Basics Inc., a subsidiary of Aveda distributor Neill Corp., is expected to close on the deal in April, Aveda officials confirmed Thursday. Terms of the deal were not disclosed, including if it will include real estate or how many employees will be affected.

Neill Corp. already owns 15 of 64 Aveda-branded beauty schools, which are mainly in the southern U.S. and run by Beauty Basics.

The Minneapolis and New York schools were the last two institutes owned by Aveda, Dillon said.

“The transition of the Minneapolis and New York Institutes will provide all employees and students greater opportunity by providing the operational infrastructure to help move them into their next stage of growth,” she said. Beauty Basics “will maintain the high standards of Aveda, while offering additional support and resources and continuing to deliver high quality talent to the network and industry.”

Neill officials did not respond to requests for comment.

Aveda was founded in Minneapolis in 1978 by the late Austrian-born hair stylist Horst Rechelbacher as a firm that specialized in natural-ingredient hair and beauty products. He also started Aveda schools to teach student stylists the latest techniques in beauty and haircuts.

Rechelbacher in 1997 sold his Aveda enterprise to Estée Lauder for an estimated $300 million. Aveda still manufactures its hair and beauty products from its former headquarters and factory in Blaine. That operation is not part of the Neill deal.

The Aveda Institute schools span the United States from California to Maine, including the one in northeast Minneapolis.

“The Aveda Institute Minneapolis will continue to operate as the flagship school,” Dillon said.

The sale of the schools follows recent leadership changes at Aveda in Blaine.

In mid-2017, Aveda brand President Dominique Conseil announced plans to retire.

Estée Lauder has selected former L’Oreal executive Barbara De Laere to succeed Conseil. She was named Aveda senior vice president and global general manager.


Need to Attract More Guests? Hire a great team? Opening a Salon?

Want to Get
There Faster?

We Can Help. Wherever you are, we will help you get to where you want to go—faster.

Everything we do, we do to help you grow, and our Salon/Spa Development Partners will help guide and support you every step of the way. Our promise is to make sure you have the best support and service in our industry.

This site was created to answer challenges and share inspiration. You’ll find the stories of some of the most successful salons and spa in the world—their struggles, their breakthroughs, their successes. We hope their stories help you in your own business.

Welcome to


    Neill Corp

    for TX, OK, AR, LA, MS, TN, & AL
    303 South Pine Street
    Hammond, LA 70403
    (800) 333-0100

    Facebook Instagram
    The Salon People

    for Florida
    100 2nd Ave S, Suite 1202-S
    St. Petersburg, FL 33701
    (888) 283-3235

    Facebook Instagram

    for remaining US
    4000 Pheasant Ridge Drive
    Minneapolis, MN 55449

    (877) 622-5917

    Facebook Instagram