How Becoming Aveda Led to Growth for Two Salons
Source: Aveda Flickr Mike and Tracey Franklin have owned Loxx Salon and Spa in Cookeville, Tennessee for six years. Two years ago, they moved to a new location, and last year, they took on Aveda as their primary hair care line. “Our intro package with Aveda was just hair—color, retail, etc.,” Tracey says. “But within [...]READ MORE »
Your Biggest Opportunity for 2020: Nutriplenish™
Source: Aveda The amount of average service guests purchasing retail is only 25 percent—which means on average, 75 percent of your salon guests don’t buy product from you. Aveda is addressing this issue and targeting those guests specifically with their new line of luxury hydration products, Nutriplenish™. The line will allow you to target those [...]READ MORE »
Add-ons Add Up to $40K in 3 Months
Lisa Cochran, owner of The Studio/Studio R3 When Lisa Cochran, owner of The Studio in Hattiesburg, and Studio R3 in Laurel, Mississippi, found her team falling into a rut when it came to delivering Aveda rituals to clients, she decided it was time for a change. “We found we were getting too good at doing [...]READ MORE »
Know Your Numbers: How Much Are You Really Growing?
Source: Aveda Flickr In her first five years of owning Trixies Salon in Des Moines, Iowa, owner Tricia Rivas counted herself lucky when the salon was in the black and she could pay her bills, staff and a few credit cards. But she forgot to pay one person—herself. Owner, Tricia Revas (Source) “I was so [...]READ MORE »
Are Your Service Prices Slowing You Down?
Source: Aveda Flickr The saying, “Price is what you pay. Value is was it worth it?” highlights one of the single most important concepts in how quickly your salon gets busy—and stays busy as you grow. Your entry-level service price point may be one of the most important numbers in your business. When it comes [...]READ MORE »