Hair Color: A Love Story


We wouldn’t want to hit a party in the identical outfit as our BFF or wear her favorite daily aroma. Aveda has this same mindset when it comes to hair color. Why should any of us settle for a business-as-usual blonde, blue, brunette or red?

“Aveda has a unique system where we can really play with color and customize it to make that perfect shade for each person,” says Ian Michael Black, Aveda Global Artistic Director for Hair Color who created this stunning vibrant magenta for his personal collection Fractal Hues.

Not everyone needs to go so extreme to have a distinctly personal hue, and that’s the beauty of Aveda Full Spectrum™ Hair Color. Holly Leshovsky, Master Educator for Aveda Institute Development, uses it to create the ideal flaxen shade.

“I can have three different blonde guests and Full Spectrum will let me customize their shade to make the perfect color for each one of them,” Holly says.

Here, more Aveda Artists share how they create custom hair color for each and every guest using this veritable painters’ palette of tones to inspire seeing color in a brilliant new light.



If you missed that, here are a few of our favorite thoughts:

  • “It’s almost like a fingerprint. No two colors need to be the same, so I can create something different each time to meet the needs of each guest.” – Bea Watson, Global Educator, Hair Styling
  • “It lets you be an artist. You can totally create your palate. If you want to add a little more red, or a little more blue, it’s totally up to you. And I love that it can produce brilliant, beautiful, healthy results on women with pre-chemically treated hair.” – Tippi Shorter, Global Artistic Director, Textured Hair
  • “It’s the most unique hair color line that’s out there in the market.” – Terry Varty, Colorists and Aveda Mentor, Juut Salon, Edina, Minnesota



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