A Man’s World: Five Tips for Building Your Men’s Business
As a salon owner or busy stylist, it’s easy to focus in on your high-ticket clients: women. Their haircuts are more expensive, they come in regularly for color and they need lots of products to maintain their look.
But don’t discount your men as a profitable clientele. While their haircuts may be lower priced, they come in way more regularly than females—sometimes as often as once a week or every two weeks. And they might not need seven products to maintain their look, but they use shampoo and at least one styling product—and go through them quickly.
Ronnie Pryor, owner of two Source Salons in the Fort Lauderdale, Florida area (Wilton Manors and Flagler Village), says his male guests account for almost 24 percent of his clientele, which is an additional $87,000 in service revenue and $17,000 in retail—a profitable segment of his business.
If you’ve found your salon isn’t attracting as many men as you’d like, try these five tips to lure them into your salon and watch your revenues rise.