MARKETING
Holiday Planning Pays Off
As summer fades away, salon owners begin having visions of scented candles and holiday gift baskets dancing in their heads. Everyone knows it’s the busiest time of the year in salons, but are you maximizing profits during this season or simply getting through it? We talked to two owners and managers who’ve mastered the art of preparing […]
READ MORE »Hero Product Changes the Game
With the launch of botanical repair™, Aveda gave consumers a strengthening hair system that repairs all three layers of hair, instantly improving the look and feel of damaged strands. At Davanti Salons in Denton and Forth Worth, Texas, guests took notice of Botanical Repair immediately, making the line a best seller. “Aveda […]
READ MORE »Barbara De Laere on Aveda’s Vision for the Future
Source: Instagram In these last few tumultuous months, Aveda stylists, owners and educators stepped up with strength and resilience. Barbara De Laere, Global Brand President, Aveda, recently addressed the Aveda network, acknowledging their tremendous leadership and providing guidance for the rest of 2020 and into the new year. “You have always been a crucial part [...]
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