MARKETING
Vibe Shift: Serious Business 2024 Preview
Source: Serious Business Debra Neill Baker and Carol Augusto have a reputation. The duo, who plan and implement Neill Corp’s annual Serious Business conference every January, are known for choosing speakers who become part of the zeitgeist (ahem, we’re looking at you, Brené Brown). This year, Neill Baker and Augusto may have outdone themselves, because [...]
READ MORE »Is AI Replacing Stylists?
Discover how AI (artificial intelligence) is revolutionizing the beauty industry for artists and salon owners.
READ MORE »Aveda Name Opens Doors with Developer
Three years ago, booth renter Brandon Hamilton was driving between Fayetteville and Springdale, Arkansas, when he saw signs for a new development under construction called Johnson Square. Intrigued, he went home and looked up the project. “I found out they were building a whole community,” Hamilton says. “It’s a neighborhood with 300 single-family homes, 200 multi-family homes […]
READ MORE »Serious Business at 25: Tuning in to Indirect Thinking
When Edwin Neill II and Debra Neill Baker founded Serious Business 25 years ago, it was with the intent to expose, evoke and evolve the thinking of salon owners and managers. Twenty-five years later, that mission remains. “We always stay true to this vision and intention,” says Neill Baker. “And we communicate it every year in a new way that’s compelling and current.” […]
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