The Age of Hair Color: Are You Maximizing Opportunities?
For a busy stylist, it’s easy to get stuck in a rut of cutting and coloring. But what if you shifted the spotlight of your business onto your color clients?READ MORE »
Retailing in the Treatment Room: The Secret Ingredient
The nature of esthetics makes retail sales more challenging. Most services are performed in quiet treatment rooms and meant to be soothing with little conversation. In order to introduce retail, you must figure out how to get the retail sales conversation started.READ MORE »
How to be on the Cutting Edge and Increase Retail
William Edge, owner of seven William Edge Salons, says the first mistake many owners and stylists make is thinking retail is separate from service: “Retailing too often happens at the very end of the service, once the cape is off and the client is done.”READ MORE »