To Dye For: How Are Your Beauty Products Affecting Your Health?
Is your shower water filtered? What kind of lotions are you putting on your body? What type of shampoo are you using? What are you eating for breakfast? In a world filled with toxins, preservatives and chemicals, cleaning up your routine, including the products you use on your skin and hair, is essential.READ MORE »
Retailing in the Treatment Room: The Secret Ingredient
The nature of esthetics makes retail sales more challenging. Most services are performed in quiet treatment rooms and meant to be soothing with little conversation. In order to introduce retail, you must figure out how to get the retail sales conversation started.READ MORE »
Priority Men: 3 Tips for Opening a Barber Shop
When the Neill Corporation decided to expand upon their nine Paris Parker locations in the Baton Rouge and New Orleans areas, the expansion didn’t follow a traditional path. Instead of opening more Paris Parker Salons, they decided to tap into a new market—men.READ MORE »
How to be on the Cutting Edge and Increase Retail
William Edge, owner of seven William Edge Salons, says the first mistake many owners and stylists make is thinking retail is separate from service: “Retailing too often happens at the very end of the service, once the cape is off and the client is done.”READ MORE »