Grow Your Instagram, Grow Your Business
From the time she was able to save up enough money to get her own hair professionally colored, Sara Pestella has been laser-focused on one shade: blonde. Or should we say multiple shades? Even before she was a stylist, Pestella knew golden from platinum and every shade in between. “I saved up to get my hair done once or twice a year in high school, and I knew what I wanted from flipping through magazines,” she says. “I understood I didn’t want to see a line of demarcation before I even knew what that was.”
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Take Your Salon to the Next Level with The Salon People Business Academy
A few years ago, Tom Petrillo, CEO of The Salon People realized the luxury salon market was under siege. “Really successful hairdressers were leaving the luxury salon world to move into the booth rental environment,” he says. “So, salons were ceasing to grow or even experiencing revenue decreases.” Petrillo decided it was time to create a new salon model that would support service providers by giving them the resources to grow and a compensation model that would clearly show them the path to a six-figure income.
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Boot Camp Boosts Bottom Line
For Whole Aveda Salon Spas, the key to success with new hires was creating a New Hire Boot Camp. Since then, they’ve been keeping more guests and hitting all their benchmarks.
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Brand Ambassadors: Your Salon’s Secret Weapon for Growth
Foster a strong, unified salon culture and encourage stylist growth from within with Brand Ambassadors. Kate Cottrill of Ihloff Salon in Tulsa explains how.
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Motivators that Work: Healthy Competition and Bonus Clubs
It’s easy to get bogged down in benchmarks and KPIs when you’re trying to grow your numbers from year to year. But sometimes, you have to pull your head out of the books and have an honest conversation with your stylists.
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